Pillar

Content Marketing

Content marketing is focused on creating, publishing, and distributing content for a targeted audience online.

Description

Content marketing is built around, as the name suggests, marketing using content as the vehicle. It helps you build a strong relationship with your target audience by providing high-quality content.

The 'high-quality' element is important here, as prospects wont want to engage with you repeatedly if they don't feel they received value from the engagement.