Understand the key KPIs to use for measuring long-term ABM success, as well as the proper metrics to determine short-term progress and keep momentum going.

Learn to engage and capture more of the demand both within your account base and in the market at large.

In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches.

In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.

In episode two, we’ll show you how, with the right preparation, you can build a webinar series that will drive target account engagement and make a case for why they should serve as a cornerstone for your ABM strategy.

In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC.

Join us as we review this new European research and then talk directly to a panel of IT Directors on their experiences of the buying process.

With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances.

Join us as we discuss some marketing “fails” and subsequent “fixes” that’ll help you better navigate the world of B2B marketing.

Experts discuss the current trends in digital transformation, the impact of hybrid and multi-cloud on enterprise IT strategies, and how leading IT vendors are adapting programs and enablement to support customer and partner transformation.

In this webinar, we’ll hear from trailblazing APAC marketing and sales teams as they describe how they’re modernizing their lead follow up efforts.

In episode 4 of the ABM that Works series, we'll break down how to scale and personalize your ongoing webinar based ABM efforts. From expanding the variety of your webinar formats and introducing virtual and hybrid events we’ll walk you through the various ways to ensure you leave a long-lasting impact.

Forrester Principal Analyst, Seth Marrs, and TechTarget’s David Pitta break down the power of intent data and its potential impact on your entire sales process.

Any good marketing team has a standard method for measurement and testing. But knowing how to apply that to your new ABM webinar series could be a little more confusing.

In this session, we’ll discuss how to extract maximum value from your automation efforts to drive deeper engagement. In a lively presentation featuring APAC tech marketers and automated nurture experts, we’ll shed light on how tech companies in region are leveraging third-party intent to power the setup and scoring process.

Who are your core buyers? And, more importantly, do marketing and sales agree?

Better understand and navigate the needs and challenges surrounding creating the content you need to win.

We're sharing best practices for benchmarking your engagement and understanding which metrics matter.

Hear from global Partner executives as they share insights on how they’re adjusting channel programs to capture and support partner share-of-wallet.

Learn how to make the most of your virtual environment with new BrightTALK platform releases.

The trick for all marketing professionals is optimizing our budget and resources to ensure that buyers with a project and budget come to us when they are ready to buy.

You’ll learn a framework for developing data-driven content goals that will help generate more leads and conversions for your business.

Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

Learn strategies to help your teams action on the data effectively and what separates a stand-out SDR team from all the others.

We're demonstrating the best practices you need to create and run your systems at scale.

In this new series from TechTarget and BrightTALK, we’ll break down the challenges of ABM, and offer practical solutions for driving meaningful engagement.

Partner Marketing Executives share their strategies for building mutually beneficial partnerships and go-to-market programs.

Learn first hand from BrightTALK client Tealium on how to execute on an expansion nurture strategy to continue generating demand.

Learn how to accelerate the sales cycle by leveraging intent data and reaching your ideal buyers more strategically.

As the buyer landscape continues to evolve, learn the planning basics around engaging your ideal personas so that you're affectively capturing your target audiences.

What do cybersecurity buyers care about? Dive into what we've discovered about buyer behavior and patterns that ultimately influence how you target potential buyers and push them further down the funnel.

Once you’ve established a common system for measurement, targeting and messaging, the next stage of alignment is establishing repeatable processes for operationalising and scaling demand.

Explore the secret to increasing engagement with your content and generating more qualified leads.

How can APAC partner marketing strategies be optimized to drive targeted growth?

Explore three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.

Get an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.

Get an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.

Once you’ve established a common system for measurement and targeting, aligning on messaging across marketing and sales is essential.

This panel will feature partner and alliance leaders as they share best practices for developing and sustaining a partner ecosystem in 2021 and beyond.

Throughout this journey, lots of companies are trying out purchase intent data, but many are unsure of how to adjust or optimize what they’re doing to deliver better results faster.

TechTarget and LinkedIn join forces for a webinar sharing groundbreaking research into the B2B technology buying landscape.

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment.

How much money should you invest in acquisition? What level of engagement can you expect? What channels will continue to deliver next year?

We’ll give you an inside look at how BrightTALK detects buyer intent, as well as actionable tips for using this type of data across your commercial organization.

Learn how buyer intent signals can be like rocket fuel - igniting better targeting, engagement, and conversions across your entire marketing and sales organization.

Join us to take a deep dive into webinar and video performance over the past year.

Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.

Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.

86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?

We sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.

Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers.

How do we leverage these new intent signals and prioritize them in go-to-market efforts?

we’ll share how we invested $600,000 last year to achieve $20M in pipeline and $8M in closed-won business from webinars and videos hosted on BrightTALK.

We’re rebooting traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in.

How do we leverage Intent signals and prioritize the use in go-to-market efforts?

For an organization’s go-to-market (GTM) processes to be as effective as possible, it’s essential core players understand how integral each piece is to the success of the whole.

Whether you’re just getting started with ABM or are looking to scale your program, we’ve created this guide to help identify, assess and solve issues that stand in your way of ABM success.

Dig into the biggest trends that have shifted the IT buying and selling landscape in the past few years, and get six ways you can adapt your sales and marketing to match.

How can APAC marketers use content to build a foundation for marketing success? Get best practices specific to the role of a regional or country marketer.

The buzzwords of marketing and sales basically represent a set of macro and micro frameworks. Learn how to effectively uncover more demand by gaining access to and growing influence in your market.

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

Smart Insights and BrightTALK surveyed marketing professionals across the globe to better understand how omnichannel marketing has evolved and identify opportunities for growth in 2021 and beyond.

We analyzed over 100 data points from the BrightTALK platform and our user survey to provide you with actionable insights from the world’s largest B2B webinar and video platform.

Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.

Learn how to solve pressing job-related challenges, and inform technology purchases.

A July recap for B2B marketers and sellers for what to watch, read and know.

Find out how BrightTALK maximizes lead quality, marketing conversions and sales follow-ups with data enrichment.

A June recap for B2B marketers and sellers for what to watch, read and know.

Learn how to utilize buying groups, personalized buying experiences and more in our Driving Demand 2022 virtual summit. Read on for a preview of each session.

Gain valuable insights on how to take bold steps and maximize your B2B marketing efforts while adapting to our ever-changing climate.

Approximately two-thirds of us are multi-modal learners. We rely on multiple info formats and our preferences shift depending on what we’re trying to understand or buy.

For the first time ever we are giving you a real-time window into the topics being discussed on BrightTALK with a view of the companies and professionals exhibiting the most buying behavior.

BrightTALK Intent Leads are a live feed of accounts and contacts engaging with topics you care about on BrightTALK.

Check out the recap of our recent marketing community Summit.

Check out the recap of our recent marketing community Summit.

Demand Central is the new home where you create and manage your BrightTALK campaigns.

Are you expected to constantly generate new leads? And does your boss or your sales department have high expectations in terms of lead quality?

As a B2B marketer, there's nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand about the process, the better.

Check out these five tips to help craft effective promotional messages, and download our new guide: the BrightTALK Guide to Using Social Media with Webinars.

What do you focus on when tracking webinar metrics?