As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions.

Despite the rapid growth of strategic partnerships and ecosystems, the Partner community lacks insights, and has limited access to market trends and best practices for leaders and practitioners alike to improve their go-to-market efforts to, with and through partners.

A panel of IT industry marketing pros share learnings from our most recent research on effective MDF utilization in your channel strategy.

David McFarlane, Operating Partner (Companyon Ventures), uncovers how important strength with the building blocks of go-to-market really is.

In 2022 we experienced the "SaaSacre", how do we all move forward now?

In 2022 we experienced the "SaaSacre", how do we all move forward now?

A February recap for B2B marketers and sellers for what to watch, read and know.

A January recap for B2B marketers and sellers for what to watch, read and know.

How society has made progress towards diversity and inclusion, and where there is still work to be done.

According to the Content Marketing Institute, 78% of B2B organizations are currently active on social media, while another 19% plan to develop a social media strategy within the next year.