Come learn how we measure our webinar success across a range of data points, and how you can establish similar benchmarks for your own organization.

The Marketing Measurement Lab

Come learn how we measure our webinar success across a range of data points, and how you can establish similar benchmarks for your own organization.

Measurement is a critical part of understanding the success and the ROI of your webinar programs. Today's demand gen teams have a lot of data at their disposal, but identifying the right metrics and insights isn't as straightforward as it once was. In this new BrightTALK series, The Marketing Measurement Lab, we’ll provide tips for creating a clear and concise structure for measuring your programs and setting your own internal benchmarks for success.

Latest Episodes

Series Description

Measurement is a critical part of understanding the success and the ROI of your webinar programs. Today's demand gen teams have a lot of data at their disposal, but identifying the right metrics and insights isn't as straightforward as it once was. In this new BrightTALK series, The Marketing Measurement Lab, we’ll provide tips for creating a clear and concise structure for measuring your programs and setting your own internal benchmarks for success.

All Episodes

Featured Presenters

Olivia Dassler
Director of Marketing Programs
at
BrightTALK
Connect
Tanya Dracolakis
Director, Marketing & Sales Operations
at
BrightTALK
Connect

The Marketing Measurement Lab

Come learn how we measure our webinar success across a range of data points, and how you can establish similar benchmarks for your own organization.
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Demand & Lead Generation
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