BrightTALK for Lead Generation

Reach highly-engaged buyers with webinars and virtual events

69% of B2B buyers watch a webinar before making a purchase
BrightTALK’s audience spends over 30 minutes watching each webinar
62% of professionals are ready to request pricing after watching a relevant vendor webinar

Guaranteed engagement, guaranteed ROI

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Reach more buyers

Create always-on lead generation campaigns with webinars and virtual events

Build your brand

Sponsor virtual events produced by trusted editors and analysts

Fuel your pipeline

Feed your sales team account and prospect-level intent data from active buyers

Join thousands of customers reaching more buyers on BrightTALK

Designed to increase pipeline contribution

PrEcise targeting

Exactly who you're looking for

Reach the in-market prospects you care about with precise lead guarantees. With global reach and scalable native ads, BrightTALK can deliver B2B campaigns targeting all major job functions and geographies.

Create targeted campaigns or always-on subscriptions
Target our opt-in users by professional persona or account
Receive actionable engagement data in real time
Q4 EMEA Prospects
This audience contains all users in...
UK
EMEA
NA
APAC
LATAM
Professional level
All
Manager +
Company size
All
10+
100+
250+
500+
1000+
2500+
5000+
ABM list
Upload CSV
70,000
subscribers steadily contributing to sales pipeline
Craig Chappell
-
Head of Digital
,
FireEye

First party Promotions

How we promote your content

Webinars and virtual events are effortlessly promoted to our opt-in audience. Users receive AI-driven recommendations through native ads, email promotions, and within BrightTALK search results.

Website and app feeds
Email promotion
Search results

Integrations

Instant action

BrightTALK offers native integrations for your CRM and marketing automation system, allowing for prompt action from your sales teams or automated cadences.

op-in first party data

Our users are conducting research to make buying decisions

Expand the reach of your content by tapping into BrightTALK’s opt-in communities of millions of professionals who love watching webinars.

Overall BrightTALK audience
12
million
Active users
30
minutes
AVERAGE webinar VIEWING
550,000
Monthly Interactions
Region Breakdown
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
45%
North America
Region Breakdown
65%
Buyer
Buying personas
Interactive-reset
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Information Technology
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Application Development,Application Management,Big Data & Data Management,Business Continuity,Business Intelligence & Analytics,Cloud Computing,Collaboration & UC,Data Center Management,Enterprise Applications,IT Governance, Risk & Compliance,IT Project Management,IT Security,IT Service Management,Mobile Computing,Network Infrastructure,Storage,Virtualization
Finance
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Accounting & Tax,Audit & Compliance,Banking & Treasury,CFO Strategy,European Investors,Financial Planning & Analysis,Fintech,Financial Regulation,Institutional Investors,Mergers & Acquisitions,US Wealth Managers,Venture Capital
Research & Development
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Building & Construction,Emerging Technologies,Energy,Environment,Forensic Science,Life Sciences,Manufacturing,Medical Research,Water
Healthcare
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Medical Research
Marketing
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Advertising,Content Marketing,Data and Analytics,Demand Generation,E-commerce,Email Marketing,Marketing Operations & Automation,Mobile Marketing,Online Advertising,Search Engine Optimization,Social Media Marketing,Webinar & Video Marketing
Business Management
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Customer Experience,Distribution & Logistics,CxO Strategy,Leadership,Operations,Procurement & Sourcing,Production Quality
Legal
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
e-Discovery,Employment,Environmental,Intellectual Property
Sales
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Channel Sales,Customer Experience,Customer Success,Demand Generation,Inside Sales,Sales Strategy
Human Resources
Information Technology is a diverse community and BrightTALK's largest community as well.
Reset
Most-engaged communities
Benefits & Compensation,HR Strategy,Learning & Development,Legislation,Recruiting,Talent Management
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas
Region Breakdown
Buying personas

Lead generation products

Solutions for every stage of the funnel

Whether you're looking to increase market presence and awareness, or simply close more deals, we have lead products that cater to each stage of the buyer's journey.

Content Leads

Acquire leads that engage with your webinars and videos

Increase pipeline contribution and grow demand by generating high-quality leads who have engaged with your content.

"Over two years, one third of LogRhythm's pipeline came from webinars and videos, so this has received a lot of executive attention. From an ROI perspective, BrightTALK continues to perform."

33%
of pipeline comes from webinars and videos
Christina Phillips
-
Senior Marketing Ops Manager
,
LogRhythm

Virtual event Sponsorship

Build awareness at scale

Sponsor industry-leading virtual events that attract 30,000 attendees per month and feature world-class experts covering topics your ideal audience cares about.

“We generated leads in areas we wouldn’t have targeted from Summits we wouldn’t have known were a good fit”

40%
better conversion rates
Nate Gagne
-
Field & Channel Marketing Manager
,
Zerto

Original Series

Streamline content creation from ideation to lead generation

Position yourself as an industry leader and generate high-quality, engaged leads by leveraging our team of content creation experts.

Intent Data

Identify target accounts and leads with buying intent

Discover the buyers who are researching topics you care about on BrightTALK to detect purchase interest and stakeholders early.

Trusted by companies large and small

Our customers create over 25,000 webinars on BrightTALK each year, generating millions of engagements to drive growth in their businesses.

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4x
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Watch their story
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"We found a huge increase in the number of registrations per webinar but also the quality of people coming in was better."

Jess Bahr
Senior Director, Growth Marketing
3x
the audience per webinar
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Learn how
Watch their story

"Our marketing development reps really like the leads that come in from BrightTALK"

Susan Gilchrist
Principal Program Marketing Manager
Closed-won deals
BrightTALK is there, usually multiple times
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Learn how
Watch their story

"We needed a partner like BrightTALK to reach audiences that weren't coming to our website"

Savina Angel
Director, Demand Generation
6.3x
return on investment
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Learn how
Watch their story

"As a lead generation tool, what really impresses us is the quality of the leads."

Sarah Cook
Director of Marketing
Seamless
integration with all of our tools
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Learn how
Watch their story

“Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI,”

Craig Chappell
Head of Digital
70,000
subscribers steadily contributing to sales pipeline
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Learn how
Watch their story