Basics

Explore the key early stages of developing a successful webinar, from identifying the right topics for your audience to crafting attention-grabbing titles, and much more.

Learn how you can better speak to your buyers’ true needs by using messaging, campaigns and content to improve business performance.

Take a closer look at insights gathered from TechTarget’s 2022-2023 Media Consumption Study to understand IT buyer behaviors in EMEA.

Learn how to optimize performance in three critical areas of webinar lead generation.

For an organization’s go-to-market (GTM) processes to be as effective as possible, it’s essential core players understand how integral each piece is to the success of the whole.

TechTarget surveyed 700+ technology decision makers to better understand what the buyer’s research journey looks like today and what content buyers are consuming throughout that journey.

Whether you’re just getting started with ABM or are looking to scale your program, we’ve created this guide to help identify, assess and solve issues that stand in your way of ABM success.

Lead nurturing is more relevant than ever in B2B marketing. It’s a proven engagement strategy that helps drive sales. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.

This eBook breaks down the methods you can use to get inside the mind (and heart) of your buyer to more effectively win mindshare and pipeline.

Dig into the biggest trends that have shifted the IT buying and selling landscape in the past few years, and get six ways you can adapt your sales and marketing to match.

Learn how to spice up your content mix by incorporating a partner or customer into your next webinar.

How can APAC marketers use content to build a foundation for marketing success? Get best practices specific to the role of a regional or country marketer.

Kick-start a comprehensive content creation process to truly reach and engage their audience.

We studied the millions of hours of content hosted on our platform and distilled everything you need to generate winning titles and abstracts.

TechTarget's seasoned marketing professionals share email nurturing best practices that will elevate your baseline outcomes and improve your bottom line.

Find out why authenticity is a marketer’s best kept secret - and webinars are key in creating connections.

Understand the basics of intent data by breaking down what it is and why you should be using it. Includes sample emails and call scripts to help you hit the ground running.

The buzzwords of marketing and sales basically represent a set of macro and micro frameworks. Learn how to effectively uncover more demand by gaining access to and growing influence in your market.

Explore how developing a webinar series can add fuel to your go-to-market strategy and ignite demand generation or ABM strategy for long-term results.

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

With the pivot of physical to virtual and even more recently, hybrid, marketers are faced with a major change of priority. As the virtual events landscape shifts to become more top of mind, marketers face the need to build a strong foundation by understanding and executing on the fundamentals.

We surveyed users of the BrightTALK platform and more than 1,200 BrightTALK clients to determine how professionals to understand where the future of virtual events may lead. Let’s explore the virtual events landscape and how you can start planning today.

While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.

Explore our expert solutions to common pain points marketers face when establishing and optimizing a webinar program.

Our annual survey explores the relationship between learning and growing, content preferences, and purchasing decisions.

Smart Insights and BrightTALK surveyed marketing professionals across the globe to better understand how omnichannel marketing has evolved and identify opportunities for growth in 2021 and beyond.

This report dives into the results to understand how COVID-19 has impacted tactics, shifted strategies, and influenced plans for 2021 and beyond.

We analyzed over 100 data points from the BrightTALK platform and our user survey to provide you with actionable insights from the world’s largest B2B webinar and video platform.

Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.

In this ebook we’ve thoroughly distilled how to effectively reach and convert targets at scale.

By following these simple best practices you can create a smooth webinar experience that will improve your program success and make your presenters shine.

Storytelling as a process, while remaining authentic and genuine doesn’t have to be an oxymoron.

Using ThoughtSpot, your entire marketing team can now analyze all their marketing data in one place without waiting weeks.

Learn how to solve pressing job-related challenges, and inform technology purchases.

Effective B2B marketers must leverage rich media content to nurture their prospects.