Using content sent in an email format to share business announcements, promotions, and as a follow up for requests, as part of a business strategy to grow an audience and customer base.
In this new BrightTALK series, Powerhouse Promotions, we'll provide a comprehensive overview of how you can leverage email nurtures to see increased ROI from your webinar programs.
TechTarget's seasoned marketing professionals share email nurturing best practices that will elevate your baseline outcomes and improve your bottom line.
Understand the basics of intent data by breaking down what it is and why you should be using it. Includes sample emails and call scripts to help you hit the ground running.
The buzzwords of marketing and sales basically represent a set of macro and micro frameworks. Learn how to effectively uncover more demand by gaining access to and growing influence in your market.
With the pivot of physical to virtual and even more recently, hybrid, marketers are faced with a major change of priority. As the virtual events landscape shifts to become more top of mind, marketers face the need to build a strong foundation by understanding and executing on the fundamentals.
Get inside the mind (and heart) of your buyer to more effectively win mindshare and pipeline. The secret to success? Tapping into both the IQ and EQ sides of the brain.
We surveyed users of the BrightTALK platform and more than 1,200 BrightTALK clients to determine how professionals to understand where the future of virtual events may lead. Let’s explore the virtual events landscape and how you can start planning today.
While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.
Smart Insights and BrightTALK surveyed marketing professionals across the globe to better understand how omnichannel marketing has evolved and identify opportunities for growth in 2021 and beyond.
We analyzed over 100 data points from the BrightTALK platform and our user survey to provide you with actionable insights from the world’s largest B2B webinar and video platform.
Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.
By following these simple best practices you can create a smooth webinar experience that will improve your program success and make your presenters shine.
