With the pivot of physical to virtual and even more recently, hybrid, marketers are faced with a major change of priority. As the virtual events landscape shifts to become more top of mind, marketers face the need to build a strong foundation by understanding and executing on the fundamentals.
We surveyed users of the BrightTALK platform and more than 1,200 BrightTALK clients to determine how professionals to understand where the future of virtual events may lead. Let’s explore the virtual events landscape and how you can start planning today.
While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.
Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.
As a B2B marketer, there's nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand about the process, the better.