The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both [...]
There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]
Sales is great at speaking with prospects, uncovering their particular needs and pain points, and making adjustments on the fly based on what is resonating and what isn’t during a conversation. [...]
Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing [...]
Kim Hahn sat down with us to share CA Technologies' experience with our platform at BrightTALK Local: NYC. Ensuring alignment across such a big organization like CA Technologies has been key to [...]
BrightTALK customer LogRhythm, represented by Christina Phillips talks about how our content marketing and demand generation platform has impacted their business and increased ROI.
BrightTALK Customer BNY Mellon, represented by Adam Koster talks about how our content marketing and demand Generation platform has impacted their business and increased ROI.
Today, we expect everyone and everything to be connected. Always. In this connected economy, information is so easily accessible, that the relationship between buyers and sellers has been changed [...]
Discover what's trending in the IT Security community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top [...]
