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The 4 Pillars of B2B Video Marketing

Creating videos that make an impact and drive business growth is easier said than done. Most marketing teams are skilled to tell stories via webinars, social, articles, white papers, collateral [...]

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How to Inspire and Acquire with Live Video

With Cisco telling us that 80% of web traffic will be video by the end of this year, it's clear that our target audiences want to be inspired and engaged when they self-educate online. The [...]

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One Third of LogRhythm’s Pipeline Comes from Webinars and Videos

BrightTALK customer LogRhythm, represented by Christina Phillips, talks about using BrightTALK's content and demand marketing platform. Over two years, one third of LogRhythm's pipeline came from [...]

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Palo Alto Networks Inspires Audiences and Grows Revenue with BrightTALK

BrightTALK customer Palo Alto Networks, represented by Stephanie Broyles, shares her experience of using BrightTALK's content and demand marketing platform. By combining BrightTALK Channels with [...]

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PubNub Attracts new Audiences and Quality Leads with BrightTALK

With limited resources, Felecia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation. For PubNub it was about [...]

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BNY Improve Storytelling and Lead Generation with BrightTALK

BrightTALK Customer BNY Mellon, represented by Adam Koster, talks about using BrightTALK's content and demand marketing platform. With BrightTALK Channels, online events, video series and [...]

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Yellowfin Sees 50% Revenue Growth from BrightTALK

Yellowfin was seeking a demand generation solution to engage new audiences and acquire more customers. Yellowfin used a BrightTALK Channel to give inspiring Talks, BrightTALK Summits to generate [...]

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Tried & True: People + Process = Solutions

For the last 10+ years, we’ve been able to see first-hand how top-performing marketers use content and demand strategies for business growth. During this time, we shared their tips and tricks [...]

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Demand Generation in the Age of Privacy: GDPR and Beyond

The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both [...]

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Prioritizing Intent Data in B2B Marketing

There’s always more than one priority in B2B marketing. As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the [...]

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