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B2B Video: Why can’t this just be an email?

“Before Starting on a B2B video project," says Greg Johnson, BrightTALK Studios Managing Producer, “you need to be able to answer the question ‘Why can’t this just be an email?’. Video production [...]

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Flip the Switch: Virtual events 101

While we’ve all had to come to terms with the recent cancellations and postponements of in-person events, the current climate has opened up a wealth of digital alternatives. More than ever [...]

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Flip the Switch: In-person connections in a virtual world

BrightTALK Local was originally an in-person event series offering a chance to network face-to-face with local marketing visionaries. Hundreds of attendees each year engage in guided [...]

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Win More Virtual Meetings: The key to 12,000% ROI

In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, [...]

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Flip the Switch: Polished events in a webcam world

Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video [...]

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Flip the Switch: What’s next for virtual events?

The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire [...]

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An inside look at BrightTALK Channels

Empowering marketers with the technology and tools to develop successful webinar, video and virtual event programs is in BrightTALK's DNA. We provide technology that powers thousands of content [...]

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Flip the Switch: Marketing budgets during the pandemic

The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow [...]

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Flip the Switch: Content That Converts

Plan. Develop. Promote. Maximize. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically. Join [...]

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Intent and Buyer Engagement in the time of COVID-19

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever [...]