It's easy to create content; anyone can spin up a 500-word blog post or put together slides for a presentation, but are you contributing to the digital noise or cutting through it?
Creating high-performing content requires marketers to really understand their audience - not only as a persona with pain points but as a human with needs, different learning styles and buying preferences. By reaching your audience how and when they want and focusing on providing value first, marketers can build authentic connections through their content marketing and become a trusted partner in their buyer's journey. Join this talk with Nick Markwith, Sr. Director of Content at BrightTALK, as he discusses the content planning and strategy process from a data and psychological perspective and how you can make the most with your content.
In this talk, you will learn how to: - Understand your audience past the basics - Leverage content formats and editorial directions to influence buying decisions - Build trust and connect with your audience through your content strategy
About the presenter Nick Markwith loves data and content. As the Sr. Director of Content at BrightTALK, he has spent the past nine years using our insights from 10M users to develop BrightTALK's editorial strategy and advise clients on how to reach their target audience through content and virtual events.