Content Intelligence: Data-Driven Strategies for Content Optimization

Episode
6
in
Content Intelligence
August 24, 2021
Nick Markwith offers practical advice on how to optimize copywriting, and more best practices for testing and revising your strategy.

Optimizing content requires continual performance monitoring and audience tracking. But how can we utilize our data to assist our approach in reaching our specific content goals? 

Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK, as he offers practical advice on how to optimize copywriting, and more best practices for testing and revising your strategy.

Tune into episode six of content intelligence to learn more about: - Optimizing for specific use cases such as headlines, imagery, presentation decks and more.  - Developing your goals using prior performance data.  - Practical advice for optimizing aspects of copywriting, formatting for the following; emails, webinars, virtual events, whitepapers, blogs and e-books.

About this speaker: Nick Markwith has spent the past 9 years producing hundreds of live webinars, virtual events and series with our clients to better connect and build trust with their audience. He’s recently moved into an analytical role but still loves talking about everything content.