With as much data at our fingertips as ever before, marketing is transforming from an art into a data-centric science, especially when creating content. Marketers are expected to produce more content that drives consistent performance to ensure your sales engine continues to run, while not necessarily growing your resources to do so. Marketers need to work smarter and having the right metrics and insights is essential for marketing to make an impact on the bottom line.
Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK, as he dives into how you can make the most sense of your data and deliver impactful insights by: - Identifying the right metrics and avoiding metric overload - Understanding the different types of content analytics - Putting those analytics in use to make an impact
About this speaker: Nick Markwith has spent the past 9 years producing hundreds of live webinars, virtual events and series with our clients to better connect and build trust with their audience. He’s recently moved into an analytical role but still loves talking about everything content.