Flip the Switch: Content That Converts

Episode
7
in
Flip The Switch
May 12, 2020
The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

Join our CMO, David Pitta, and our Vice President of Growth, Val-Pierre Genton, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

They’ll focus on: - Generating scalable awareness and demand through always-on webinar and video programs - Creating a content plan that features all potential forms of content - Tips and tricks to speed up the content development process without sacrificing quality - Best practices that put your content to work for you - How to push measurement and performance monitoring to the next level

As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.