Flip the Switch: Crisis Response Strategy During the Pandemic

Episode
5
in
Flip The Switch
April 15, 2020
Hear from industry experts on how they are responding to the impact of the pandemic in real-time.

With companies across the world shifting strategies in response to COVID-19, marketers are tasked with thoughtfully responding to this crisis while also continuing to drive revenue. The way a business responds may well be the difference between a minor disruption and a major disaster. Hear from industry experts on how they are responding to the impact of the pandemic in real-time.

We'll highlight: - Real-time response management tactics - B2B go-to-market strategy - Content and demand marketing strategy - Thoughts on the future and how to reassess your efforts