Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for big and bold campaigns, are they really the best vehicle to drive consistent predictable growth for your company?
Your sales and marketing resources operate on a consistent schedule, demand for your products and services ideally should align to your capacity to act on that demand. Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.
Join BrightTALK’s CMO, David Pitta, and Programs Manager Olivia Dassler as they discuss innovative channels and techniques for perpetual demand and business growth.