In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.

Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.