In this series, BrightTALK’s demand generation leaders share their insights for driving marketing and sales alignment. This episode will focus on the importance of consistent alignment in targeting across all functions of your commercial team.

Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.