Virtual Event Strategy: Developing a Multi-Event Series

Episode
in
June 16, 2021
Developing a multi-event strategy can help teams reap the rewards of stable revenue generation.

Running large-scale events can often feel like managing a sequence of big, individual projects. But where B2B virtual events can show their value is not the influx of engagement you get in a single day, but in the building of community over multiple events, verticals, and activities.

Developing a multi-event strategy can help teams of all sizes reap the rewards of stable, ongoing revenue generation. Join the BrightTALK team as they guide you step-by-step through creating and launching your recurring event strategy. Our hands-on approach will coach you through everything from how to get past the physical event mentality to hyper-targeting audiences using engagement data.